——-SHISEIDO GINZA TOKYO
——-NEW STORE CONCEPT

The most powerful media channel is a real-life experience. Omotenashi originates from the Japanese tea ceremony and stands for hospitality with empathy, restraint, and attention to every detail. TMR collaborated with the in-house team to design the Shiseido experience and present the complex process and extensive collections of skincare and color. The main wall is a changing exhibition/vitrine to showcase the Japanese Art and Science of skincare.

Shiseido new store concept expresses dynamic harmony combining design dualisms.

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      CANCEL

      ARTFUL SCIENCE

      respectful audacity

      PERFECT IMPERFECTION

      bold minimalism

      MODERN TRADITION

      understated luxury

      You might also like Shiseido materials and Shiseido posters.

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