The Monogram and Damier are some of the most recognizable visual codes in the world. We developed a generative logic that extends Louis Vuitton’s visual language: a system of proportions, rotations, and interlocking forms that produces an infinite range of applications while remaining unmistakably itself.
LV CLOUDS
A CLOUD CUT FROM THE MONOGRAM GRID
The LV monogram is built from interlocking circles. A series of flat cloud-shapes are cut from the monogram surface and suspended like theater sets — volumetric and cloud-like from the front, a series of flat layers from the side.
DAMIER & MONOGRAM
INTERIOR FAÇADES: TWO SCALES OF READING
The Damier grid is legible from the other side of the street, organizing the surface into a rhythm of big squares. The monogram is a close reading, visible only when you approach. The same surface, two entirely different experiences depending on where you stand.
LV ANIMALS
DAMIER AS PLAYGROUND
The Damier is a logic. This series places a cast of figures into that logic: animals, wild, domestic, mythic, rendered in the cross-hatch texture of the grid itself. The pattern generates the creatures; the creatures activate the pattern: each square a new situation.
LV MONOGRAM FAÇADE
AFTER LOUIS SULLIVAN IRONWORK
