We design visual identity systems, and extend them into architectural environments.

EUGENE TIMERMAN

Creative Director. Eugene’s method begins with form. He has developed proprietary approaches to visual exploration — a discipline that produces identities with structural depth rather than surface decoration. Before founding TM/R, Eugene worked with Interbrand, Landor, and Wolff Olins.

ANNE TIMERMAN

Design Director. Anne works across graphic and environmental disciplines, with particular depth in information systems, spatial programming, and design methodology. Her environmental design experience spans concept through technical delivery for fashion and technology brands. Anne studied architecture and design theory & methods at McGill University and UC Berkeley.
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TM/R works across the full scope of a brand’s visual and spatial practice — from strategic decisions to fabrication details.

IDENTITY SYSTEMS

Complete identity systems for new and established brands: logotype, monogram, typography, and the full visual vocabulary.

VISUAL CODES

We extract the underlying logic of your brand and build it into a system of elements, patterns, and modules that produce coherent design at any scale, in any medium.

PACKAGING & DIGITAL

We show the Visual Codes at work: architectural spaces, packaging, digital, and collateral.

ENVIRONMENTS

Store concepts, flagship environments, and feature elements — designed from visual codes. We develop the concept, the spatial narrative, the material palette, and key details that let your fabricators build it effectively.

EXPERIENCE SCRIPTS

We design the sequence — the unfolding of the brand narrative in time: how people move through space, what they see first, where attention converges, and what they remember.

DESIGN DETAILS

We develop interior elements, furniture, and installations into clear design-intent drawings ready for prototyping and fabrication. We make sure that what is designed is what gets built.

We connect brand, culture and experience.

VISUAL ANALYSIS

Every project begins with a close reading to achieve Visual Fluency: an ability to speak the brand’s language. We start by looking closely at the brand and its historic and recent collections, typography, images, and spaces, placing images in sequences to discover and communicate the brand’s recurring gestures: the particular tension in a line, the rhythm of a surface, forms and proportions, or a characteristic way of moving from one form to the next.

VISUAL CODES

Visual Codes is TM/R’s method for making the brand gestures explicit and building them into a system of forms, patterns, and spaces. Visual Codes show not only how the brand looks, but how it feels. That’s what lets a brand shift register without losing identity. Each register is a key the brand can play in: ceremonial, intimate, fast and loud, or playful — and unmistakably itself in every key. The stronger the code, the further it can be played.

DESIGNING SPACES

Space is where the Visual Codes stop being a system and become something a person feels. Walk in, and you register the atmosphere first — light, proportions, materials, pace — before you notice a logo or product. That atmosphere is what the brand delivers: the experience of being inside its world. A spatial narrative unfolds in time. We sequence how the brand is revealed: what is seen first, what is delayed, where attention converges. Done well, the space can’t be confused with any other. Architectural space is the most concentrated form of brand communication, and the most durable: it is remembered as a feeling, not a message.

SIMPLICITY & INTENSITY

Design used to be constructive: you began with basic elements and built up complexity through iteration — weaving rich systems out of simple parts. AI flipped this process: the output arrives already saturated, dense, drawn from a latent space that contains everything at once. Now the designer is carving away, simplifying to arrive at clarity.